Certificate IV In Marketing
BSB41307 CERTIFICATE IV IN MARKETING
This qualification reflects the role of individuals who use well-developed marketing skills and a broad knowledge base in a wide variety of marketing contexts. They apply solutions to a defined range of unpredictable problems, and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to a more senior marketing practitioner.
Depending on the units selected to form the qualification, candidates may complete a generic marketing qualification or specialise in direct marketing, public relations or international marketing.
Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:
direct marketing officer
market research assistant
public relations officer.
Pathways into the qualification
Preferred pathways for candidates considering this qualification include:
BSB30112 Certificate III in Business or other relevant qualification
with vocational experience in assisting marketing team leaders, supervisors or managers to conduct marketing communication activities but without formal marketing qualifications.
Pathways from the qualification
BSB51207 Diploma of Marketing or a range of Diploma qualifications.
There is no direct link between this qualification and licensing, legislative or regulatory requirements. However, where required, a unit of competency will specify relevant licensing, legislative or regulatory requirements that impact on the unit.
There are no entry requirements for this qualification.
Employability Skills Summary
The following table contains a summary of the employability skills required by industry for this qualification. The employability skills facets described here are broad industry requirements that may vary depending on qualification packaging options.
Employability skill Industry or enterprise requirements for this qualification include:
- conducting marketing communications for a variety of target markets or audiences
- making a presentation to clients or a group of colleagues
- working with team members to complete marketing communication activities
- working with team members to identify and allocate business resources
- diagnosing problems in the allocation and use of business resources
- taking action to resolve issues arising when conducting work activities
Initiative and enterprise
- collecting information and market intelligence on expected market growth areas
- identifying, evaluating and suggesting marketing opportunities
Planning and organising
- planning and implementing strategies to improve client relationships
- planning promotional activities, such as product launches
- managing own time to ensure targets are met
- maintaining knowledge of products and services
- participating in ongoing professional development activities
- using a computer-based program to develop an audio-visual presentation
- selecting and using business technology suitable for a task
Total number of units = 10
4 core units plus
6 elective units
3 of the elective units must be selected from the elective units listed below.
3 elective units may be selected from the elective units listed below, from this Training Package or from any current accredited course or endorsed Training Package at this qualification level. If not listed below, 1 unit may be selected from either a Certificate III or Diploma qualification.
Elective units must be relevant to the work outcome, local industry requirements and the qualification level.
BSBCMM401A Make a presentation
BSBMKG401B Profile the market
BSBMKG402B Analyse consumer behaviour for specific markets
BSBMKG408B Conduct market research
BSBADV405A Perform media calculations
BSBCUS402B Address customer needs
BSBCUS403B Implement customer service standards
BSBEBU401A Review and maintain a website
BSBFIM501A Manage budgets and financial plans
BSBINT401B Research international business opportunities
IT analysis and design
BSBITA401A Design databases
BSBITU301A Create and use databases
BSBMKG409A Design direct response offers
BSBMKG410A Test direct marketing activities
BSBMKG411A Analyse direct marketing databases
BSBMKG412A Conduct e-marketing communications
BSBMKG413A Promote products and services
BSBMKG414B Undertake marketing activities
BSBMKG415A Research international markets
BSBMKG416A Market goods and services internationally
Work health and safety
BSBWHS401A Implement and monitor WHS policies, procedures and programs to meet legislative requirements
Product skills and advice
BSBPRO401A Develop product knowledge
BSBPUB401A Develop and apply knowledge of public relations industry
BSBPUB402A Develop public relations campaigns
BSBPUB403A Develop public relations documents
BSBREL401A Establish networks
BSBREL402A Build client relationships and business networks
BSBRES401A Analyse and present research information
BSBRSK401A Identify risk and apply risk management processes
BSBSLS407A Identify and plan sales prospects
BSBSLS408A Present, secure and support sales solutions
BSBSUS301A Implement and monitor environmentally sustainable work practices
BSBWOR401A Establish effective workplace relationships
BSBWRT401A Write complex documents